About us

Perfection Fresh founder Tony Simonetta ... continuing a tradition of success.

About us

Established in 1978 by the same family which owns and manages it today, Perfection Fresh has grown from a Sydney Markets-based operator to a national wholesaler supplying supermarkets including Woolworths and Coles, independent retailers, fast food chains such as McDonald's, and an expanding number of export markets.

Our first offshore venture - Perfection Fresh New Zealand - was established in 2008.

Links with international breeders and seed companies, and ongoing international research allow us to bring the world's best practice and produce ideas to Australia. We are proud to have introduced Australian families to many exciting new varieties of produce including Broccolini® baby broccoli, baby capsicums and, of course, the wonderful The Original™ grape tomato.

We now offer over 30 branded products - many unique to Australia - and over 40 general fruit and vegetable lines.

Perfection Fresh staff specialise in research and development, food safety and quality assurance, packing and packaging, logistics, finance, administration, sales, export services, customer service and marketing - allowing us to manage every aspect of the fresh fruit and vegetable supply chain, from the farm to your home.