Perfection Fresh Australia Pty Ltd


Leading the fresh food revolution

About us

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About us
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Perfection Fresh founder Tony Simonetta ... a tradition of success.

About us

Perfection Fresh is Australia’s largest family-owned fresh produce business.


Now, after more than thirty years in operation, the company continues to be a family style farming business, owned and operated by Michael and John Simonetta and the families of the Victor Smorgon Group.


Maintaining superior quality, innovation, and genuine customer relationships, is the essence of Perfection Fresh and the legacy of its founder Tony Simonetta.


Our history is embedded in agriculture and spreads Australia wide with our farming families, contract growers and joint ventures committed to growing and supplying our customers with an exciting and diverse range of fruit and vegetables.


The business  is renowned  for leading innovation in agricultural opportunities having introduced some of Australia’s best loved produce brands such as Broccolini®Baby broccoli, Qukes®Baby Snacking cucumbers, Vine Sweet Minicaps®Baby capsicums, Midnight Beauty® and Sable Seedless® Black grapes  to name a few.


Today D’VineRipe®, Australia’s largest tomato glasshouse operate under the Perfection Fresh banner.


Perfection Fresh supplies leading supermarkets, independent retailers, food service, restaurants and an expanding number of export markets.


The company employs over 500 full time staff at our farms and facilities across Australia.

The Latest News

The Latest News image

Perfection Fresh launches a new range of iLove Fruit into selected NSW Woolworths stores.


Hatters Kohl Rabi and Coloured Carrots launched into Coles stores for summer. Visit for recipes

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