OUR PASSION

The crack of crisp Broccolini®. The luscious, red sweetness of raspberries. Tastes, textures and colours that turn everyday meals into memorable moments. These are our greatest passions in life. Since 1978 we’ve travelled the world searching for fresh produce that’s tastier and fresher in flavour. And when we find the absolute best, we bring it home to Australia, to grow, perfect and share with you.

OUR PRODUCE

We’re behind some of Australia’s favourite, freshest flavours. From Broccolini® – one of our greatest and tastiest field discoveries, to our coolest, crunchiest creation yet, Qukes® baby cucumbers. Among our many claims to fame are our luscious, vine-ripened tomatoes, grown especially for you in all shapes and sizes. And our exclusive lines of blueberries, raspberries and mangoes – like a taste of tropical paradise.

OUR PEOPLE

We’re what you might call a home-grown company – in more ways than one! For over 30 years we’ve operated as a family business. We have a long history in agriculture and together with the Australian farming community we grow the freshest, most flavoursome produce around.

It’s a legacy of flavour perfection that’s been handed down through the family. From our founder Tony Simonetta right through to our 500+ staff, who share our passion for bringing you unforgettable, fresh flavours.

OUR VALUES

We pursue perfection every day, by making sure we do everything with PRIDE.

First there’s Passion. It’s not just the secret ingredient for growing delicious fruit and veggies – it’s how you grow a great team, too.

Second is Respect. We focus on building respectful relationships with our network of growers, suppliers and customers. It’s key to having happy people, and a healthy business.

We’re all for Innovation. And in our world, that means encouraging everyone to come up with fresh tastes, techniques and ideas. Because innovation can come from anywhere.

Then there’s Discipline. While we love to have fun at work, we’re all perfectionists at heart. Staying professional and focused is the only way we can live up to our name.

And finally, we’re Ethical – always. From our products and people to our sourcing and service, everything comes down to quality, honesty and trust. It’s vital in our recipe for success.