It’s a legacy of flavour perfection that’s been handed down through the family. From our founder Tony Simonetta right through to our 500+ staff, who share our passion for bringing you unforgettable, fresh flavours.
We pursue perfection every day, by making sure we do everything with PRIDE.
First there’s Passion. It’s not just the secret ingredient for growing delicious fruit and veggies – it’s how you grow a great team, too.
Second is Respect. We focus on building respectful relationships with our network of growers, suppliers and customers. It’s key to having happy people, and a healthy business.
We’re all for Innovation. And in our world, that means encouraging everyone to come up with fresh tastes, techniques and ideas. Because innovation can come from anywhere.
Then there’s Discipline. While we love to have fun at work, we’re all perfectionists at heart. Staying professional and focused is the only way we can live up to our name.
And finally, we’re Ethical – always. From our products and people to our sourcing and service, everything comes down to quality, honesty and trust. It’s vital in our recipe for success.