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John Simonetta
Chief Operations Officer
John is one of three Simonetta brothers at the helm of the family-owned company established by their father, Tony, in 1978.
He joined Perfection Fresh as chief financial officer in 1997, following five years working as an associate at a Sydney law firm.
Today John, who moved to his current role in June 2005, is responsible for 60 employees at Perfection Fresh's seven distribution centres, four value-add departments and order fulfilment departments attached to the distribution centres around the country. Perfection Fresh's IT department and all general managers report to John.
In managing those departments and meeting customer requirements, John and his team set out to consistently deliver produce in full on time with quality (DIFOTQ).
In 2010, under John's direction, Perfection Fresh's Sydney warehouse and value-add facility underwent a significant expansion, resulting in 7,000 square metres of temperature-controlled space including specialised mango ripening rooms.
John also oversaw the introduction of the Enterprise Resource Planning (ERP) computer system throughout the company in 2006. It has revolutionised the way orders are received, prepared through the value-add facilities, invoiced and fulfilled. Previously, everything was recorded on paper.
John has also been a director of the Sydney Markets' Credit Services since 2001.
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