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Michael Simonetta
Chief Executive Officer
Michael has been involved in the produce industry from a young age, having grown up and worked in the retail side of the industry until he was 18. He then studied and practiced accountancy for six years.
In 1984, he joined Perfection Fresh as part of the sales team. He was appointed general manager in 1988 and became CEO in November, 1991, when he and his brothers, John and Vince, took control of the company.
He has been instrumental in taking his family-owned business from a small operation based at Sydney Markets, to a major national and international marketer of fresh fruit and vegetables.
Under Michael's direction, Perfection Fresh has introduced more than 20 new horticultural products to the Australian market, including new varieties such as Broccolini® baby broccoli and The Original™ grape tomato.
Michael also introduced the concept of 'branded' fruit and vegetables to Australia, using trademarks to protect Perfection Fresh's exclusive marketing rights.
Michael's industry associations and affiliations include:
- International Council of the Produce Marketing Association (PMA) (1999-2003)
- PMA Board of Directors (2008-2010)
- PMA Australia/New Zealand Limited (2009-2010, chairman)
- PMA Australia/New Zealand Country Council (2007-2009, chairman)
- Australian Mango Industry Association Advisory Committee (2006-2008, chairman)
- Horticulture Partnership Group, Northern Territory (2005-2007, marketing member)
- PMA Foodservice Board (2003-2006, director)
- Australian Mango Industry Association (2000-2004, board member)
- NSW Chamber of Fruit and Vegetable Industries (1998-2005, member)
Featured joint venture
Manbulloo Ltd
Now the largest Kensington Pride conglomerate in Australia, Manbulloo Limited is strategically placed to guarantee supply to the domestic market from late September to late December.
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