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Trademarks
Perfection Fresh introduced the concept of 'branded' fruit and vegetables to Australia, using trade marks to protect its exclusive marketing rights.
Over the years, we have continued to introduce Australian families to many exciting new varieties of produce including Broccolini® baby broccoli and, of course, the wonderful The Original™ grape tomato.
Please refer to the Perfection Fresh Trade Mark Register to ensure correct editorial standards are followed when listing, or referring to, our trade marked products.
The following is a list of registered trade marks applicable to produce marketed by Perfection Fresh in Australia.
| Trade Marked Name | Full Product Name | Editorial Standards |
|---|---|---|
| Artisan® | Artisan® lettuce |
"Artisan® lettuce" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Broccolini® | Broccolini® baby broccoli |
"Broccolini® baby broccoli" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Cheruby® | Cheruby® cherry tomatoes |
"Cheruby® cherry tomatoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| d’VineRipe® | d’VineRipe® truss tomatoes |
"d'VineRipe® truss tomatoes" as the standard. First letter lower case before the trade mark, lower case after the trade mark. |
| Enchanted® | Enchanted® apple |
"Enchanted®" apple as the standard.
First letter |
| Il Bello Rosso™ | Il Bello Rosso™ baby red capsicums |
"Il Bello Rosso™ baby red capsicums" as the standard. First letter capitalisation before the trade mark. (Note: product type immediately precedes colour description; colour description immediately precedes product). |
| Il Bello Rosso® | Il Bello Rosso® baby roma tomatoes |
"Il Bello Rosso® baby roma tomatoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Il Bello Rosso® cherry truss tomatoes | Il Bello Rosso® cherry truss tomatoes |
"Il Bello Rosso® cherry truss tomatoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| La Bella Figura® | La Bella Figura® figs |
"La Bella Figura®" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Magenta™ | Magenta™ melons |
"Magenta™" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Midnight Beauty® | Midnight Beauty® seedless black grapes |
"Midnight Beauty® seedless black grapes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. (Note: product type immediately precedes colour description; colour description immediately precedes product). |
| Minicab® | Minicab® baby green cabbage |
"Minicab® baby green cabbage" as the standard. First letter capitalisation before the trade mark,lower case after the trade mark. (Note: product type immediately precedes colour description; colour description immediately precedes product). |
| Minicab® | Minicab® baby red cabbage |
"Minicab® baby red cabbage" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. (Note: product type immediately precedes colour description; colour description immediately precedes product). |
| Minicaps® | Vine Sweet Minicaps® baby capsicums |
"Vine Sweet Minicaps® baby capsicums" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Piccolini® | Piccolini® cocktail tomatoes |
"Piccolini® cocktail tomatoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Qukes® | Qukes® baby snacking cucumbers |
"Qukes® baby snacking cucumbers" as the standard. First letter capitalisation before the trade mark, lower case on other words. (Note: product type immediately precedes product). |
| Romatherapy® | Romatherapy® baby roma tomatoes |
"Romatherapy® baby roma tomatoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Royal Pom® | Royal Pom® pomegranates |
"Royal Pom®" pomegranates as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Sable seedless® | Sable seedless® black grapes |
"Sable seedless® black grapes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. (Note: product type immediately precedes colour description; colour description immediately precedes product). |
| Saladette® | Saladette® truss tomatoes |
"Saladette® truss tomatoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Scarlotta seedless® | Scarlotta seedless® red grapes |
"Scarlotta seedless® red grapes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. (Note: product type immediately precedes colour description; colour descripton immediately precedes product). |
| Superior seedless™ | Superior seedless™ white grapes |
"Superior seedless™ white grapes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. (Note: product type immediately precedes colour description; colour description immediately precedes product). |
| Sweet Gems™ | Sweet Gems™ baby cos lettuce hearts |
"Sweet Gems™ baby cos lettuce hearts" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. (Note: product type immediately precedes product). |
| Sweet Gems™ | Sweet Gems™ baby red cos lettuce hearts |
"Sweet Gems™ baby red cos lettuce hearts" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. (Note: product type immediately precedes product). |
| Sweet Hearts™ | Sweet Hearts™ baby iceberg lettuce |
"Sweet Hearts™ baby iceberg lettuce" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Sweetooth™ | Sweetooth™ mangoes |
"Sweetooth™ mangoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Taste Buddies® | Taste Buddies® flat peaches |
"Taste Buddies® flat peaches" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| The Original™ | The Original™ golden grape tomatoes |
"The Original™ golden grape tomatoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. (Note: colour description immediately precedes product type; product type immediately precedes product). |
| The Original™ | The Original™ grape tomatoes |
"The Original™ grape tomatoes" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
| Treviso™ | Treviso™ radicchio |
"Treviso™ radicchio" as the standard. First letter capitalisation before the trade mark, lower case after the trade mark. |
