Perfection Fresh (Aust)

Get fresh! A hot new website for cool foodies!

Food company, Perfection Fresh Australia, has launched a bold, new-look website bursting with fresh produce news and recipes sure to whet foodies' appetites.

Marketing manager, Lucy Howkins, said the site's mission was to support the growing number of consumers who were rediscovering the joys of home cooking, rather than eating out, with practical, economical, fresh eating ideas.

"We're seeing a trend where people are again sharing food with family and friends around the table at home. As they're more closely involved with the food they're serving, it's only natural that they're also asking questions about where and how their produce was grown, who by, when it's in season, and how far it travelled before it reached the supermarket shelf," Lucy said.

Lucy said the new website provided a rich source of information on fresh produce - as well as presenting featured grower profiles, with grower serving suggestions.

The site currently attracts more than 20,000 visits a month including consumers, home cooks, chefs, growers and retailers.

Perfection Fresh has also launched Facebook and Twitter presences and is trialling new technology to provide consumers with audio visual links to fresh produce news and information via iphones.

Key features:

• dedicated consumer and industry sections
• more than 250 recipes featuring Perfection Fresh produce
• profiles on more than 140 fresh produce lines
• seasonal themes
• grower profiles
• a "Your Recipe" category showcasing consumer recipes
• in season produce... at a glance
• Fruit and Veg Poll