Perfection Fresh (Aust)
Magenta™ melons - look what's new!
Attention foodies: experience Europe's favourite
melon
Australia's first Magenta™ melons - European-style rockmelons specially bred for colour and flavour - have arrived in-store.
Perfection Fresh Australia, which has exclusive rights to
produce Magenta™ melons, expects them to rival other rockmelons and
watermelons this summer based on their popularity in Europe.
Unlike other rockmelons which can be pale and bland outside their
peak season, Magenta™ melons retain their colour and super sweet
flavour all year 'round.
Round and slightly smaller than other rockmelons, Magenta™ melons
have distinctive green sutures which run vertically on the fruit
when stood on end. They also have a slightly protruding peduncle
(stem end) - evidence they have been carefully snipped off the vine
by hand on the farm. Other rockmelons are "slipped" off when mature
and do not retain their stem end.
Quick Magenta™ melon facts
- Magenta™ melons have a minimum brix (natural sugar) content of 12 - two degrees higher than other rockmelons.
- They have a sweet aroma and juicy yet firm flesh surrounding a small seed cavity.
- Magenta™ melons are picked ripe and ready to eat and do not ripen further.
Where they are grown
Magenta™ melons are grown in Australia's traditional melon-growing regions including Bundaberg and Ayr in Queensland, Griffith in New South Wales and Mildura in Victoria.
Outlets
Look for Magenta™ melons at all leading supermarkets and independent retail outlets nationally (except Western Australia). They are sold whole or cut, depending on outlet.
Selecting and storing
Store in a cool, dry place and consume within a few days. Once cut, store in a sealed container and keep in the fridge. Magenta™ melons have a shelf life of 10-14 days when stored correctly.
Ways with Magenta™ melons
- Make the most of Magenta™ melons' colour and texture to spark up a mixed leaf salad.
- Contrast with salty spiced foods such as feta or prosciutto.
- Sprinkle chunks with sea salt and black pepper.
- Serve with ice-cream and macadamias, drizzle with liqueur.
- Whizz into a smoothie with natural yoghurt.
