Perfection Fresh (Aust)

Perfection Fresh launches Australia's first fresh produce app

Perfection Fresh has launched Australia's first free iPhone app giving consumers access to fresh produce information and recipes at their fingertips 24/7.

The Perfection Fresh app, developed by Sydney-based mobile marketing and development company, Portal Solutions Pty Ltd, is available for download onto all iOS devices including iPhone and iPad through Apple's AppStore.
 
Portal Solutions chief executive officer, Cynthia Richmond, said the app was created to increase awareness of the brand, Perfection Fresh Australia.

"The company has many proprietary products that are independently marketed, such as Broccolini® baby broccoli and The Original™ grape tomatoes which are well known to food-loving consumers. As a result, Perfection Fresh wanted to strengthen the association between their well known individual brands and the company Perfection Fresh," Cynthia said.

"The app offers multiple user-friendly options which educate, inspire and encourage interaction with the Perfection Fresh brand and social media community," she said.

Portal Solutions chief technology officer, Anthony Simonetta, said as an AppStore category, apps which featured recipes were available, however, they tended to be connected to a chef or based overseas.

"The Perfection Fresh app will specifically feature profiles on more than 35 of its proprietary fruit and vegetable lines, serve up more than 250 recipes and integrate Perfection Fresh Twitter and Facebook communities," he said.

Perfection Fresh marketing manager, Lee Carnemolla said the app was a great resource for home cooks planning their menus and shopping lists anytime and anywhere.

"It's convenient, easy to use, and provides the unique Perfection Fresh experience we want our consumers to have. We believe it will build awareness of Perfection Fresh as a brand, increase customer satisfaction, boost product sales and drive traffic to our website and social media forums," she said.