Fresh Australian tomatoes - choice is sweet

There's been a revolution in Australia's fresh tomato industry
and consumers are the big winners with more choice than ever
before.
Gone are the days when tomatoes were big, round and red. Today's
selection - driven by consumer demand for top-tasting varieties -
includes flavoursome field or glasshouse-grown tomatoes in various
sizes, shapes and colours.
Leading fresh food marketer, Perfection Fresh Australia, produces a
range of specialty tomatoes including d'VineRipe® truss, The
Original™ grape, The Original™ golden grape, Romatherapy® baby roma
and Piccolini® cocktail. Others include cherry truss, yellow cherry
and Zebrino.
From the gourmet to the everyday, each tomato in Perfection Fresh's
choice selection has been developed to enhance specific
characteristics - chiefly flavour, appearance, shelf life, and year
`round availability.
Traits which are unique to each type include variations in skin
thickness and translucency, texture, water content and acidity.
Eating attributes also vary with some ideal for fresh snacking
while others suit cutting, slicing or cooking. All contain the
antioxidant, lycopene.
Sold vine-ripened, trussed, loose, in trays or punnets, special
attention has also been paid to pack types, offering consumers
choice and convenience based on household need.
Australia's fresh tomato industry - worth more than $350 million
annually - is a major sales contributor to supermarkets' produce
departments. With so many delicious gourmet lines available, choice
is sweet.
d'VineRipe® truss: juicy yet firm
all-rounder
Bold vine-ripened d'VineRipe® truss is as close to the perfect
tomato as it gets. A specialty glasshouse-grown line, glossy red
d'VineRipe® is large, round and all-purpose. It is ideal for
slicing into sandwiches or hamburgers, yet suits barbecuing,
grilling or stuffing where it holds its shape.
Outlets and availability: Sold loose by the truss,
at Woolworths, Coles and independent outlets year `round.
Romatherapy® baby roma: super-healthy
Romatherapy® baby roma tomatoes are one of the prettiest and best
tasting tomatoes available. These mini versions of egg-shaped romas
contain twice the antioxidant - lycopene - than regular tomatoes.
Perfect for snacking or in salads, pastas or finger foods.
Outlets and availability: Sold loose in 250g packs
at Woolworths stores nationally. Sold loose in 400g packs under the
name "Il Bello Rosso®" at Coles and both loose and on the truss in
250g packs at independents nationally. Available year `round.
Piccolini® cocktail: the entertainer's
choice
Round, small-to-medium Piccolini® cocktail tomatoes have a high
shine and firm truss which remains intact during cooking.
Glasshouse-grown and vine-ripened, these specialty tomatoes can be
roasted, grilled, stuffed, baked or sautéed on the truss, or
plucked off as needed.
Outlets and availability: Sold on the truss at
Woolworths stores nationally or at Coles under their variety name
"Amoroso" year `round.
The Original™ grape: sweet snacking
The Original™ grape tomatoes win the kids' choice award for
sweetness and snacking convenience due to their thin skin and low
squirt count. The Original™ grape tomatoes are poppable, bite-size
and low in acidity. Halved, they are also ideal for canapés or
salads.
Outlets and availability: Sold in 200g punnets at
Woolworths and independents and in 250g packs at Coles nationally
year `round.
The Original™ golden grape: bright and
robust
Bright yellow-orange, The Original™ golden grape tomatoes are super
snacking tomatoes - perfect whole in lunchboxes, tossed through
salads or sautéed. These glasshouse-grown tiny tomatoes have a
sweet yet robust flavour, low acidity and thicker skin than their
red cousins.
Outlets and availability: Sold exclusively in
Perfection Fresh's Tomato Medley packs. Available year
`round.
Il Bello Rosso® cherry truss: high impact plate
appeal
Il Bello Rosso® cherry truss tomatoes are delectable, sweet and
have a low seed count. The size and shape of a cherry, their
appearance is enhanced by their firmly attached vine and calyx. A
perfect presentation tomato, red cherry truss tomatoes suit
roasting, baking, grilling or sautéeing on the truss.
Outlets and availability: Sold on the truss in
250g packs at independent retail outlets nationally. Available year
`round.
Zebrino: surprising colour and wow factor
Distinctive Zebrino tomatoes have a dark red-brown skin with exotic
green stripes. These small-to-medium tomatoes have a subtle-sweet,
aromatic flavour and low-acidity. Once cut, their thick skin yields
a deep red flesh. Zebrino tomatoes can be sautéed, grilled, stuffed
or baked.
Outlets and availability: Sold exclusively in
Perfection Fresh's Tomato Medley packs. Available year
`round.
Yellow cherry: fun colour and snack size
Glasshouse-grown yellow cherry tomatoes are a little smaller than
red cherry tomatoes. They have a thin, almost translucent skin, and
pop with a burst of sweet flavour in the mouth. They lend a fun
colour to salads, pastas or stir-fries. Drying concentrates their
flavour.
Outlets and availability: Sold in exclusively in
Perfection Fresh's Tomato Medley packs. Available year
`round.
Tomato Medley: convenience and variety
Perfection Fresh's Tomato Medley pack may contain up to seven
different tomatoes including The Original™ grape, The Original™
golden grape, Piccolini® cocktail, Romatherapy® baby roma, gourmet
cherry, yellow cherry and Zebrino. Each pack has a minimum of four
varieties.
Outlets and availability: Look for Tomato Medley
at Woolworths, South Australia, Western Australia and Queensland;
Coles in Victoria, Western Australia and Tasmania and independent
outlets nationally year `round.
Storing tomatoes
Store tomatoes at room temperature and away from direct sunlight to
help them ripen to perfection and enhance their flavour, texture
and nutritional value. Keep tomatoes away from other fresh produce
which may speed up ripening. Leave on the truss until ready to
eat.