---
title: How to make fruit and veggies Yummy Yummy for Aussie children - celebrating a new partnership with The Wiggles
description: Discover the numerous health benefits of choosing Australian fresh produce for your children's wellbeing.
---

[Produce Insider || Perfection Fresh ](https://www.perfection.com.au/blog)

# [How to make fruit and veggies Yummy Yummy for Aussie children - celebrating a new partnership with The Wiggles](https://www.perfection.com.au/blog/how-to-make-fruit-and-veggies-yummy-yummy-for-aussie-children-celebrating-a-new-partnership-with-the-wiggles)

 Written by [Perfection Fresh](https://www.perfection.com.au/blog/author/perfection-fresh) | Jul 31, 2025 2:00:40 AM

Australian parents will get a helping hand from beloved children’s entertainers,  
The Wiggles, to encourage their children to eat more fruit and vegetables.

The Australian fresh produce industry has united behind a new campaign, called  
Fruit and Veggies Yummy Yummy, to inspire a life-long love of fruit and vegetables  
among children.

In a new twist on The Wiggles’ iconic song [Fruit Salad Yummy Yummy](https://www.youtube.com/watch?v=WdVeON97jxw), the  
campaign will roll out nationwide across digital, social and retail channels, at  
concerts and through colourful resources designed especially for young children  
and their families.  

The Wiggles at [Family Fresh Farms](https://familyfreshfarms.com.au/) in Peats Ridge.

## **why SNACKING MATTERS**

New research has found two-thirds of Aussie parents say it's very important that  
their children eat the recommended amount of fruit and vegetables.

However, less than half say that fruit and veg actually make up most of their  
children’s snacks.

The research, conducted by the International Fresh Produce Association Australia  
and New Zealand (IFPA ANZ) in seven countries also found Australian parents are  
less likely than international parents to think it’s very important that children eat  
the recommended daily amount of fruit and vegetables. 

## **YUMMY YUMMY FRUIT AND VEG **

The findings have prompted the fruit and vegetable industry to launch the  
unprecedented campaign to inspire a love of fruit and veg with its littlest  
consumers.

To support the initiative, a new website designed specifically for preschool-aged  
children has gone live at [www.fruitandveggies.org](http://www.fruitandveggies.org) with simple recipes, games,  
interactive and downloadable activities, lunchbox tips, party ideas and Meet the  
Grower videos.

## **HOW TO MAKE FRUIT AND VEG FUN **

OG Blue Wiggle Anthony Field said the campaign aimed to make fruit and  
vegetables exciting, familiar and fun for children.

*“We’re so excited to be part of this campaign and to support the mission of*  
*helping children eat more fruits and vegetables. With more than 30 years of*  
*singing songs like ‘Fruit Salad Yummy Yummy’ and ‘Hot Potato’, this partnership*  
*takes our commitment even further, really showing children just how fun and*  
*delicious healthy eating can be,”* he said.

## **FRUIT AND VEG GROWERS UNITE TO SUPPORT CHILDREN **

IFPA (Australia and New Zealand) Managing Director Belinda Wilson said the  
campaign was a win for growers, children’s health and for the wellbeing of the  
nation.

*“This campaign is powered by the entire industry - growers, suppliers, retail stores*  
*and our peak bodies - all coming together behind a shared goal,” *she said.

*“It’s a joyful and evidence-based way to drive real change, helping children to*  
*build healthy habits and boosting demand for fresh produce at a time when our*  
*growers need it most.”*

The campaign's funding partners are the International Fresh Produce Association  
Australia and New Zealand, AUSVEG, Hort Innovation, Perfection Fresh Australia,  
Flavorite, Mitolo Family Farms and banana growers Premier Fresh Australia and  
Mackay’s Marketing.

#fruitandveggiesyummyyummy #perfectionfresh

[View full post](https://www.perfection.com.au/blog/how-to-make-fruit-and-veggies-yummy-yummy-for-aussie-children-celebrating-a-new-partnership-with-the-wiggles)

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