The next time you're reaching for Broccolini®, take a closer look at the label.
While some vegetables may look similar to Broccolini®, there's only one genuine Broccolini®. Renowned for its sweet flavour, tender stems and consistently premium quality, Broccolini® has been a favourite in Australian kitchens for more than 25 years.
If it doesn't say Broccolini® on the tag, it isn't genuine Broccolini®.
Broccolini® is a unique cross between broccoli and Chinese kale, renowned for its sweet flavour, tender stems and delicate florets.
Unlike traditional broccoli, every part is edible from stem to tip, meaning there's nothing to trim and nothing to waste.
Importantly, Broccolini® is not simply broccoli harvested early. It's a distinct variety with its own unique flavour, appearance and growing characteristics.
Although the names are sometimes used interchangeably, there are some important differences between Broccolini® and baby broccoli.
Genuine Broccolini®
Trademarked Broccolini® variety
Naturally sweet flavour with a subtle peppery finish
Tender stems from base to tip
Delicate open florets
No preparation required
Completely edible with no waste
Consistent premium quality year-round
Baby Broccoli
Generic category term
Flavour and texture can vary
Appearance differs between varieties
Quality may vary depending on the grower and product
The biggest difference? There is only one genuine Broccolini®. While other vegetables may look similar, Broccolini® is renowned for its signature sweet flavour, tenderness and consistency.
The easiest way to tell if you're buying genuine Broccolini® is to check the label.
Look for:
The Broccolini® name on the tag or packaging
Long, tender stems
Delicate open florets
Fresh, vibrant appearance
If it doesn't say Broccolini®, it isn't genuine Broccolini®.
It's easy to see why Broccolini® has become one of Australia's favourite greens.
Naturally sweet flavour with a subtle peppery finish
Tender stems and delicate florets
No peeling or trimming required
Completely edible with no waste
Rich in folate, source of vitamin C, fiber and antioxidant
Available year-round
One of the reasons Broccolini® is so popular is its versatility.
With minimal preparation, it can be:
Microwaved
Boiled
Its sweet flavour and tender stems make it an easy addition to everything from quick midweek meals to special occasions.
Looking for inspiration? Explore our collection of Broccolini® recipes here.
Since Perfection Fresh introduced Broccolini® to Australia in 1999, Broccolini® has grown from a gourmet favourite into one of Australia's most-loved green vegetables.
Today, it is grown year-round by dedicated Australian growers, ensuring fresh, high-quality Broccolini® is available across the country.
Genuine Broccolini® is available year-round at Woolworths, Coles and leading independent greengrocers across Australia.