How to make fruit and veggies Yummy Yummy for Aussie children - celebrating a new partnership with The Wiggles

Australian parents will get a helping hand from beloved children’s entertainers,
The Wiggles, to encourage their children to eat more fruit and vegetables.

The Australian fresh produce industry has united behind a new campaign, called
Fruit and Veggies Yummy Yummy, to inspire a life-long love of fruit and vegetables
among children.

In a new twist on The Wiggles’ iconic song Fruit Salad Yummy Yummy, the
campaign will roll out nationwide across digital, social and retail channels, at
concerts and through colourful resources designed especially for young children
and their families.  

The Wiggles at Perfection Fresh Qukes® farm in Peats Ridge.

why SNACKING MATTERS

New research has found two-thirds of Aussie parents say it's very important that
their children eat the recommended amount of fruit and vegetables.

However, less than half say that fruit and veg actually make up most of their
children’s snacks.

The research, conducted by the International Fresh Produce Association Australia
and New Zealand (IFPA ANZ) in seven countries also found Australian parents are
less likely than international parents to think it’s very important that children eat
the recommended daily amount of fruit and vegetables. 

YUMMY YUMMY FRUIT AND VEG 

The findings have prompted the fruit and vegetable industry to launch the
unprecedented campaign to inspire a love of fruit and veg with its littlest
consumers.

To support the initiative, a new website designed specifically for preschool-aged
children has gone live at www.fruitandveggies.org with simple recipes, games,
interactive and downloadable activities, lunchbox tips, party ideas and Meet the
Grower videos.

HOW TO MAKE FRUIT AND VEG FUN 

OG Blue Wiggle Anthony Field said the campaign aimed to make fruit and
vegetables exciting, familiar and fun for children.

“We’re so excited to be part of this campaign and to support the mission of
helping children eat more fruits and vegetables. With more than 30 years of
singing songs like ‘Fruit Salad Yummy Yummy’ and ‘Hot Potato’, this partnership
takes our commitment even further, really showing children just how fun and
delicious healthy eating can be,” he said.

FRUIT AND VEG GROWERS UNITE TO SUPPORT CHILDREN 

IFPA (Australia and New Zealand) Managing Director Belinda Wilson said the
campaign was a win for growers, children’s health and for the wellbeing of the
nation.

“This campaign is powered by the entire industry - growers, suppliers, retail stores
and our peak bodies - all coming together behind a shared goal,” she said.

“It’s a joyful and evidence-based way to drive real change, helping children to
build healthy habits and boosting demand for fresh produce at a time when our
growers need it most.”

The campaign's funding partners are the International Fresh Produce Association
Australia and New Zealand, AUSVEG, Hort Innovation, Perfection Fresh Australia,
Flavorite, Mitolo Family Farms and banana growers Premier Fresh Australia and
Mackay’s Marketing.

#fruitandveggiesyummyyummy #perfectionfresh