When you choose Perfection Fresh Red Label, you’re choosing more than just fresh fruit and veg. You’re choosing produce you can’t find anywhere else. Our exclusive varieties are grown to deliver standout flavour, beautiful texture and a premium experience that makes even a mid-week meal feel special.

Only at Perfection Fresh
At Perfection Fresh, the varieties we grow aren’t chosen by accident. Our team searches globally for seeds and cultivars that offer something special and then trials them locally to make sure they thrive in Australian conditions.
Every exclusive variety is selected for real reasons - flavour, texture, consistency, and how well it holds up from farm to fridge. When you see the Red Label, you’re getting produce that delivers those qualities every single time.
Taste the difference in:
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Kumato® Tomatoes: Deep in colour and naturally rich in flavour Kumato® brings a balance of sweetness and acidity that ordinary tomatoes can't match.
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Monterosa® Heirloom Tomatoes: Monterosa® tomatoes are the perfect combination of flavour, texture, shape and colour with intense aromas making it simply irresistible.
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Cauli-Blossom®: With tall, tender stems and flavourful florets, it can turn any meal into a masterpiece.
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Bambino® Baby Wombok: Crisp, compact, and perfectly sized for smaller households, with excellent shelf life and no waste.
These varieties exist because they solve real cooking challenges for Australian consumers.

Flavour That Inspires
From lunchboxes to dinner parties, our exclusive varieties make it easy to create meals that impress. Think refreshing summer salads with Calypso® Mango, roasted Broccolini® with garlic and olive oil, or sweet and juicy Perfection Berries that disappear in seconds from the table.
Every bite proves that better flavour doesn’t just taste different, it feels different too.

The Science of Superior Taste
Behind the scenes, our horticultural team works with leading plant breeders to refine each variety.
They test for sweetness, crunch and shelf life to make sure what you take home delivers the same incredible experience every time.
Every product has its own journey. Our Qukes® Baby Cucumbers start from hand-selected seeds grown in climate-controlled glasshouses, where natural pollination and careful irrigation create that signature crisp crunch.
Our Blueberries thrive in ideal growing conditions from Queensland to Tasmania, where warm days and cool nights help develop their sweetness and antioxidant power.
And Calypso® Mangoes are picked only when they reach their perfect blush, ensuring a smooth, juicy texture that’s never stringy.
From seed to snack, from tree to trolley, every Red Label variety is crafted with care and expertise. That’s the Red Label promise: flavour that rewards you back.

Because you Deserve the Best, Every Day
Whether it’s a weeknight stir-fry packed with tender Broccolini® and juicy chicken, or a weekend platter featuring crisp Qukes® Baby Cucumbers and fresh slices of Monterosa® Tomatoes, choosing Perfection Fresh means choosing produce that simply performs better.
Our exclusive varieties are bred to hold their flavour and texture longer, giving you more time to enjoy them at their best. If you buy a Kumato Tomato when it's firm and brown in colour, it will stay intact in salads and roasts. Wait a few more days when it turns a reddish-brown, and it will be perfect for cooking. Bambino® Baby Wombok fits perfectly in smaller households with no waste. Quick-cooking Cauli-Blossom® goes from pan to plate in minutes. Fresh favourites like Broccolini®, Qukes® and Calypso® Mangoes combine natural sweetness and crunch that last days longer in the fridge.
Better shelf life. Better texture. Better flavour that lasts, that’s what makes Red Label produce stand out. Because every day deserves a little perfection, and it starts with what’s on your plate.

Keep Exploring
Learn how our produce is picked at peak freshness to lock in taste and nutrition.
Discover more of our exclusive Red Label varieties and find your new favourites.




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