How often are you tempted to throw something out whenever you look inside the fridge?
Sadly, much of the planet's food waste problem results from food being thrown into bins when they're still edible, with fruits and vegetables being the most wasted of all food groups(1). In fact, 45% of all produce goes to waste year after year(2), further putting a strain on landfills and the environment.
So how do we stop the cycle of wasting fruits and vegetables? Throw In More Taste, Throw Out Less Waste - an initiative by Perfection Fresh Australia, aims to help break this cycle by promoting the delicious flavours and longevity within our range of fruit and vegetable produce.
(1)OzHarvest, 2018, (2)FOOD BANK, 2023
Reducing food waste starts with how we plan, buy, and store food. Follow these recommended steps below if you're looking to make a positive impact on our planets food waste crisis.
1. Check what's available at home
2. Plan your meals
3. Take a shopping list to the store
Different 'families' of produce, and even types of specific fruits and vegetables, have different storage needs. Some are best kept in the fridge (such as berries), whereas others (such as tomatoes) lose their flavour when exposed to the cold and should be kept on the kitchen counter.
Watch these videos for useful tips on how to store different produce items: