Next time you are in store purchasing "Broccolini" for your mid-week stir fry, look out for the name on the tag. Like many things in life, there are the superior options and then there are...others.
Broccolini® is head and shoulders above the rest. Read further so you experience the genuine option eachand every time.
The one and only
Genuine trademarked Broccolini® is a varietal cross between broccoli and Chinese kale. It has a mild, peppery sweet flavour and it’s completely edible, from its tender stems to delicate tips – so there’s nothing to cut, nothing to waste! It is not ordinary broccoli picked early. While there are copycat products available, only Broccolini® has its distinct, unique taste with a peppery edge.
• Easy - No prep required, no waste and quick to cook in any cuisine!
• Versatile - Steam, pan sautè, roast or microwave, Broccolini® suits any cooking style.
Broccolini® is visually different to baby broccoli. It has delicate open floral tops (not broccoli-like dense heads) and will have leaner stems. All Broccolini® sold will have the Broccolini® name on the tag. If doesn't have Broccolini® the tag, it isn't Broccolini®. Broccolini® and baby broccoli are occasionally merchandised together on store shelves.
• Exclusive variety branded Broccolini® which means exceptional and consistent quality • Sweeter & more tender than alternative varieties • Available year round • No preparation, ready to cook • No-waste, edible from stem to tip (like asparagus) • Contains essential vitamins and minerals such as potassium, immunity-boosting Vitamin C, and antioxidants • Handsome and entirely desirable on the plate • Mild with a subtly peppery finish that sweetens when cooked
Broccolini® – the green veggie which turned the brassica category on its head over 20 years ago – continues to shape Australian eating habits. Since it has been available in Australia, it has gone from being a virtual unknown to one of the most frequently bought greens – renowned for its appealing nature and whole-veggie eating attributes. In the beginning, Broccolini® was desired as a gourmet vegetable and sought after by restaurants, cafes, and gourmet home cooks. Today, it has become a popular every day vegetable that featuring regularly in family meals.
Perfection Fresh introduced Broccolini® to Australians in 1999 and continue to grow and market this exclusive variety today.
Where it’s grown
Unheard of in Australia until Perfection Fresh introduced it in 1999, Broccolini® is now grown year 'round by 14 producers in Queensland, Victoria, New South Wales, South Australia, Western Australia and Tasmania.
How to cook Broccolini®
Broccolini® is the easiest and fastest vegetable to consume. With no preparation required, all you need to do is rinse, shake gently and cook. A versatile vegetable that is quick to cook and delicious roasted, stir-fried, steamed, microwaved, barbecued, salads, added to soups and stews or even eaten raw. Visit this page 10 ways to cook Broccolini® for more descriptive solutions.